Today’s workplace is a multi-generational one and a changing workforce is something that every employer encounters. Businesses seem to be more worried than before about managing different age groups. There are Baby Boomers, who ‘refuse to retire’; Generation Y, who are being treated better than the previous generations were; and Generation X, perfectly in the middle of it all. All these three generations have different working styles and expectations, and employers are working hard to keep everyone happy.
In the events industry, the different attitudes and knowledge might become an issue, if not managed properly. For example, as Generation Y has grown up with technology all around them, event veterans might not be able to catch up that quickly.
Truthfully, it is in every organisation’s interest to attract and motivate their Generation Y staff. Jamie Gutfreund, chief strategy officer for the Intelligence Group, has stated that by the year 2020, 86 million Millennials will be in the workforce – representing 40% of the United States workforce.
Us Millennials are often thought of as lazy, spoiled and with poor work ethic, but truth is, we know what we are bringing to the table. Technology has allowed us to multitask, therefore be more productive and find multiple ways to accomplish the tasks while being more effective.
So what do the Millennials want?
More flexible approach
The traditional 9-to-5 workday that Baby Boomers believe in is fading as a standard and Millennials believe that having freedom to choose where and when they want to work should be an option. Workplaces could be more flexible with the hours as long as the work gets done efficiently, and there should be a more relaxed – but still a thriving – atmosphere.
When it comes to events, 9-to-5 workday is not always the case, but a more flexible approach in clothing, for example, is important. Events as a creative field could encourage self expression within the industry, even in the offices. Black is a great colour and natural beauty is valued, but why not let people experiment with colours or let their makeup match their personalities (raccoon eyes are a bit much, though)?
It is not all about the money
MTV’s Gen Y study “No Collar Workers” has revealed that Millennials would “rather not have a job than a job they hate.” Millennials want to be passionate about their job, therefore loving what they do overpowers the salary. The study also reveals that 83%, which is the vast majority, wants their creativity to be valued, as this would make them more motivated and work harder. Generally speaking, Millennials want to be ensured that their opinions and insights matter, and that they have been heard.
Millennials are known as the most entrepreneurial generation yet, why not encourage talent and innovation and as a result, maximise an attendee’s experience at an event? After all, events are for people and we are here to create memories for them.
Millennials are known for wanting transparency as one of the characteristics in a leader. Generation Y is comfortable talking about everything in their personal lives, and this is seen as an approach that could be in business. The feeling of being a part of a community and as part of something exciting, in contrary to feeling as another brick in the wall, is important. Being able to listen to the organisational strategies will motivate us. Why organise an event or work in a business if you are not interested in the outcome?
As mentioned earlier, it is up to employers to make their multi-generational workforce feel as one. It may not happen overnight, but is important to meet all the needs of all employees.
Us Millennials believe in self-expression and want to feel valued in everything we do, because we do it with passion. It might take some more time to fully understand us, but the value of our attributes will be recognised soon.
* Image courtesy of Alexas Fotos at Pixabay.com